Rita Matos Rocha defines herself essentially as a “CREATIVE MIND” and “DESIGNER THINKER”, who likes to “make things happen” in ways that are as creative as they are unusual.

 She could have been a sculptor, in the midst of clay, stone, wood and metals, but she preferred to gather various academic and professional skills over the years to become a sculptor of messages, experiences and emotions.

 She began her academic studies while simultaneously starting out (part-time) in the professional world. She has a degree in Artistic Education (Castelo Branco Polytechnic), a Master’s degree in Arts and Design (University of Roehampton – London). She has an Advanced Studies Diploma (equivalent to a Master’s degree) in Communication, Advertising and Public Relations from the University of Vigo and is currently finishing her PhD in Marketing/Branding at the University of Santiago de Compostela.

 She taught design courses at the Polytechnic of Porto for 12 years. And by invitation, she also taught at ESAD – Matosinhos. She has given many conferences on Branding, Branding Activation, Brand Communicability, Design Thinking, Retro Branding, and has written a number of articles on the subject in specialist magazines. She has also created and produced numerous events in the areas of Arts, Design and Marketing.

She helped found and expand NIXFUSTE – Creative Resources (now working exclusively with Prozis), the first company to integrate visual and audiovisual arts, programming and augmented reality into brand communication. She was a creative consultant for the “BUREL Mountain Originals” group.

She has worked directly with brands such as Coca-Cola, Sonae, TMN, Páginas Amarelas, Portuguese Shell , Ivity Brand Corp, Burel, Escolinha do Figo, Blasted Mechanism, BIC, Viarco, Primor Charcuterie, Paupério, Delta coffees , Licor Beirão, Minerva Conservative, NAU – Independent Movement (local elections 2017 – Vila do Conde), Imperial Chocolates: Regina, Jubileu, Pantagruel and Pintarolas, A Metalúrgica- Bakeware Production, Litoral Rural, Vila do Conde Town Hall, Penafiel Town Hall, Ótica Plaza, Ser Quem Sou – Psychology and Formation, Createx, AIEV Industrial Business Association of Valongo, Vila do Conde Parish Council, OOCA – Workshop of Olival Crafted Arts (Art Gallery), Caminho Store, Enogastronomic Heritage Culture and Tradition, Workabillity – Labor Program for the ASD, Vila do Conde Nautical Station, Business Skills Meetup, among others. ..

She is the owner and CEO of XIXAR’US Creative Agency (www.xixarus.com), created in 2018, where she performs a wide range of functions such as executive manager, creative director and strategic communication, public relations, visual arts, design and photography…

XIXAR’US Creative Agency “currently” has 7 international award nominations: Branding, Design, Design Pack, Experiential Design, Brand Activation, Production and Photography and Video. And 3 International Awards.